Live price
Southern Company Price
Southern Company (SO) is trading at $95.61 right now. The live SO price below updates every few seconds during US market hours, with its 24-hour change, next to the Southern Company Fear and Greed Index.

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1DSouthern Company Market Stats
Market cap
$107.8B
P/E (TTM)
24.3
P/B
2.89
Net margin
14.46%
Beta
0.33
Dividend yield
3.12%
What Is the Southern Company Price Today?
Southern Company (SO) is trading at $95.61 today, +0.46% over the last 24 hours. The price above is live in US dollars and updates every few seconds during US market hours, so the SO price you see is the price right now, not a delayed quote. It moves through the US trading day and holds the last close after hours.
What Moves the Southern Company Price?
The Southern Company (SO) price is set by earnings, guidance, analyst ratings, sector moves and the wider market. The fastest way to understand a move is to read it next to the data: a jump on heavy Southern Company trading volume is backed by real conviction, while the live Southern Company Fear and Greed Index shows whether the crowd is fearful or greedy as the SO price moves.
Is Southern Company a Buy Right Now?
No live price alone can tell you whether Southern Company (SO) is a buy. What helps is reading the $95.61 price next to sentiment and the trend: a price climbing while the crowd is fearful can signal value, while euphoria near a high is where risk builds. Check the live Southern Company Fear and Greed Index for the current read and the Southern Company price history for context, plus the Southern Company price prediction for where AI and the community see it heading. This is not financial advice.
Southern Company Price, Volume, History and Forecast
Explore the rest of the Southern Company (SO) data: Southern Company trading volume, the full Southern Company price history and all-time high, the latest Southern Company news, the Southern Company price prediction, the live Southern Company Fear and Greed Index, and the whole stock market directory.
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About CFGI
The per-asset sentiment record.
CFGI is a market sentiment data company that scores crowd emotion from 0 to 100 across crypto and stock markets. Crypto readings cover the whole market and hundreds of individual assets across 15-minute, 1-hour, 4-hour and daily views. The stock index gives a live daily reading for wider stock market sentiment.
Every CFGI score is built from 10 indicators: price, volatility, volume, impulse, technical analysis, social media, dominance, search interest, whale movements and order book pressure. The same data powers our API, alerts and embeddable widgets.